Drai’s Nightclub

Drai’s is a world-class nightclub known for its stellar live hip-hop performances.

What Happens In Vegas, Stays In Vegas? Marketing One Of The Top Nightclubs On The Strip

Drai’s needed help improving its social media content quality and strategy. As you can imagine, the competition for party goers in Las Vegas is high, so Drai’s was eager to find new ways of bringing its stunning parties eleven floors above the Cromwell, to the pockets of nightlife frequents across the country. The primary focus was improving account growth and post engagement through content on Drai’s owned social channels and then amplifying party ticket and table sales through paid ads.

Client:
Drai’s Nightclub

Industry:
Nightlife & Entertainment

Skills:
Social Media Marketing
Content Strategy
Paid Ad Management

New graphic designs brought a cleanliness to Drai’s social accounts and paved the way for serialized content that tapped into the hip-hop industry and the nostalgia of followers.

Getting creative with Instagram allowed us to create unique party perspectives and share them weekly.

I worked closely with nightclub photographers and videographers, providing composition guidelines and shot lists to capture the precise types of photos and videos we needed for success.