Get To Know Me Better
Bio
I’m Alex and I’m currently running my own boutique digital marketing agency in New York City. We help companies master digital marketing tactics, build pleasant consumer experiences and ultimately improve their business. Prior to my agency, I spent five years leading digital strategy for the Robin Hood Foundation, an anti-poverty organization funding nonprofits across many industries to help improve the lives of low-income New Yorkers. During this time, I was also building a business called SoleHub, a peer-to-peer marketplace for buying and selling sneakers, clothing and accessories.
I, like everyone else, am a consumer. I interact with dozens of brands every day and I’m fascinated by these experiences, both good and bad. Understanding what makes consumer experiences great and what makes them poor is something I enjoy. So, whether I’m working on a campaign to raise awareness for critical programs supporting those in need, perfecting the checkout flow for an e-commerce business, or creatively telling stories in the busy world of social media, I always enjoy creating lasting journeys for consumers.
In my spare time you’ll likely find me binge watching Marvel movies, deciding which civilization to build in the world of Sid Meier or enjoying a night out with friends.
Expertise
Strategy
Strategic planning aimed at accomplishing clearly defined goals is the starting point for all good marketing.
Brand Positioning
Research & Consumer Insights
Trends & Benchmarking
Content & Messaging Strategy
Business Consulting
Creative
Smart design is paramount to cutting through the noise. Shapes, colors, voice and tone play a big role in getting noticed.
Branded Campaigns
Visual Language
Creative Guidelines
UI Design
Technology
Technology is only powerful when it’s used properly. Identifying the right technology to support larger strategic goals is the key.
UX Strategy
CRM & CMS Integrations
Digital Advertising
E-Commerce
Tools I’m Handy With
Recommendations
Victoria Grantham
Senior Director, Communications & Marketing Fordham University School of Law
Alex is a pure pleasure to work with. He’ll undoubtedly find a way forward even if the “it” means venturing into uncharted territory.
Harish Bhandari
Senior Director of Marketing and Communications, The High Line
Alex is a pro-active manager that brings a thoughtful and strategic approach to much of his work. He also is extremely collaborative and flexible with the ability to pivot when the direction or budget for projects change.
Shane Robinson
EVP, Executive Producer
Wevr
Alex demonstrated incredible work ethic and displayed wisdom far beyond his years. I’d definitely hire him again in the future for his insights, professional discipline and fun personality.
Education
Ithaca College, Ithaca NY 2011
Bachelor of Arts (B.A.)
Professional, Technical, Business, and Scientific Writing
Minor
Communications Management & Design