EG
EG is a global early-stage funder of social entrepreneurs focused on spotting emerging leaders and investing deeply in their success to accelerate their impact.
Strengthening Digital Marketing Systems for a Leading Global Social Impact Investor
I began working for EG in January of 2020 and was hired as part of a broader five-year strategic plan to bolster the company’s digital marketing capabilities. EG was seeking an experienced strategist who brought ideas to the table to improve experiences and engagements with their key audiences (donors, their Fellow community, and peers in the social impact sector).
After just a few months of working at EG, COVID-19 set in and disrupted the world’s business landscape. In my two and half years at Echoing Green I have led an overhaul of the organization’s digital marketing ecosystem in a time when it had to adjust to a fully virtual workplace and find new and creative ways to engage its audiences in a completely virtual capacity.
By introducing a variety of new marketing tools and integrating existing systems, I bolstered EG’s ability to craft world-class digital experiences through its web properties. I also helped to launch groundbreaking campaigns that improved the organization’s reach among corporate investors and high net worth donors.
Client:
EG
Industry:
Social Impact
Skills:
Web Design
Email Marketing
Content Strategy
Social Media Marketing
I led an overhaul of EG’s digital marketing ecosystem and improved the efficiency and quality of data feeding into EG’s CRM through a variety of projects.
In partnership with Columbia’s Population Research Center and Fathom, we created an interactive, web-based snapshot of what poverty looks like in New York City.
The Robin Hood Poverty Tracker is a long-term study of well-being and disadvantage in New York City that follows a group of people over time. Conducted in partnership with Columbia University, the Poverty Tracker was created to provide private funders, service providers, government agencies, and others with a better understanding of how people move into and out of poverty, where they turn for help, and more.
